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+0.48Our purpose in market development is simple: to maintain existing demand and create new demand for our PGMs.
Using our key capabilities of advocacy, venturing, nurturing and commercial collaboration, we support opportunities in mobility, industrials, and jewellery and investment.
With global innovation partnerships across industry and academia advancing hydrogen mobility, green chemical processes, jewellery and more, we’re turning today’s ideas into tomorrow’s customer base.
Creating new products and businesses through:
We’re advancing hydrogen-powered fuel cell electric vehicles (FCEVs), sustainable aviation fuel (SAF) and PGM-containing batteries for a decarbonised future.
We see FCEVs as one of the most significant emerging applications for platinum. It generates electricity through a chemical reaction between hydrogen and oxygen to power the vehicle’s motor with nothing but water vapour and warm air as a byproduct.
Our Lion Battery Technologies venture, developed in collaboration with Platinum Group Metals Ltd and Florida International University, is working to unlock the potential of lithium-sulphur and lithium-air battery chemistries. It is doing this by using platinum and palladium to enhance performance beyond today’s best lithium-ion batteries.
We support the emergence of new PGM-containing materials.
This includes everything from new alloys for high-precision engineering and critical components in semiconductors and sensors, to the utilisation of machine learning platforms to rapidly discover new opportunities.
Platinum has long played a major role in medicine, including light-activated cancer therapies and precision diagnostic chips. Through global research partnerships, we are exploring how PGMs can continue to heal, strengthen and safeguard human life.
Finally, our work in PGM industrial catalysts is helping to redefine the possibilities of chemical efficiency and environmental stewardship.
We are pushing the boundaries of platinum jewellery manufacturing through skills-building and innovation-sharing, developing advanced alloys, and collaborating with world-leading brands.
PlatAfrica is Valterra Platinum’s annual showcase for innovation in platinum jewellery design. The initiative supports emerging and established designers, promotes beneficiation, highlights platinum’s creative potential, and demonstrates ethical value-chains in jewellery manufacturing through digital product passports with ORIGINALLUXURY and Tracr.
Hosted by Valterra Platinum in partnership with Platinum Guild International (PGI) and Metal Concentrators, PlatAfrica helps grow global appreciation for platinum as a modern, expressive precious metal.